Protecting your carpet. Step By Step

The average carpet is replaced every twelve to fifteen years even though it begins to show signs of poor care within five years. The industry refers to this as “Uglying out vs. Wearing Out”. This condition typically develops in heavily used areas (traffic areas) causing the carpet to look dull and dirty. Today’s carpets need professional care and maintenance to keep them looking great.

The Mystery Behind Stain Resistant Carpets

To understand what causes this “Uglying Out” you must first know a little about how your carpets are made. As you know, most carpets are made of nylon, olefin, polyester, etc.. That means that your carpet started out as a pile of little plastic beads. These beads were then melted down into a liquid. They are then extruded into thin strands called carpet fibers and were dyed to the basic shade your carpet is today.

The fibers are then dipped into a special clear dye designed to fill in any open areas that colored dye didn’t quite penetrate. That colorless dye is what makes your carpeting stain resistant. The final step was to treated the carpet fibers with a protector. (Scotchgard, Teflon, Etc..) This protection applied will wear off with friction & professional cleanings. That’s where a professional Re-application of protection saves the day.

Why carpets “ugly” out before they wear out.

New carpet from the mill arrives shielded with a protector applied (Scotchgard, Teflon, Etc..) designed to keep spills and soils from staining your carpet and to make vacuuming easier and more productive. Over the course of time soils will be trapped in between carpet fibers. To the naked eye dirt looks smooth, but under a microscope most soils are sharp, jagged edges, these soils act like tiny saws, cutting into the protector and exposing the delicate fibers. With scratched and cut surfaces, spills and soils can penetrate and permanently stain and discolor your carpet.

The solution to protecting your carpet investment is Guard Shield. Regular professional cleaning and re-application of Guard Shield fortifies your carpets primary line of defense, efficiently resisting soil, liquid, and oil based spills.

By reinforcing your carpets original factory protectant with Guard Shield, carpets spills are easier to remove, vacuuming is simpler and your carpets will look better for a longer period of time. Don’t let damaging dirt particles undermine the beauty of your carpet, help protect your investment from permanent damage.

Guard Shield Protection

• Carpets & Upholstery will stay cleaner longer
• Increased life span
• Make carpets & upholstery easier to care for
• Will revitalizes mill-applied stain protection
• Helps vacuuming, by increased soil extraction by +40%
• Helps protect better against water/oil-based spills
• Helps protect better against acid-based stains
• Safe around family and pets, no odor

Warranty Work

In addition to keeping your carpets looking beautiful for years, protection also benefits many customers whose carpets are still covered under their original manufacturer warranty. To keep the warranty in effect, many manufacturers require that carpets are cleaned and have protector reapplied on a regular basis.(9-12 months) With an application of Guard Shield you’re replenishing that important line of defense and ensuring that your carpets look great until you’re ready to replace them.